oladoyemayowa@gmail.com

oladoyemayowa@gmail.com

Nigeria Housing Market & Inventory Analysis

Completed Project 

Data Analytics.

Business Problem

I discovered that Nigeria’s premium housing market was highly concentrated in a few locations, creating an imbalance in both property value and inventory. I found that investment activity and housing prices were dominated by a small number of states and micro markets, limiting market diversification and exposing the business to geographic concentration risk.

Key Results & Insights

  • ₦7.3T total market value analyzed across a portfolio of 24.3k properties, with an average listing price of ₦301.4M.
  • Lagos dominates the ecosystem, single-handedly driving 89% (₦6.4T) of total market value and holding 18,445 properties.
  • 99% value concentration sits within just the top 5 states, leaving a mere 1% for the rest of the country.
  • Ikoyi is the ultimate premium driver, contributing 48% of total market value, while the top 5 micro-markets account for 84% of aggregate wealth.

What I Did

  1. Cleaned and structured a dataset of 24.3k properties to normalize prices, locations, and bedroom configurations.
  2. ⁠Built the Nigeria Housing Market & Inventory Analysis Dashboard to track macro-level state metrics and micro-market variations.
  3. ⁠Mapped market values and inventory distributions across competing states, isolating Lagos and Abuja as the dominant hubs.
  4. ⁠Segmented neighborhood performance to rank the top 5 high-yield micro-markets (Ikoyi, Lekki, Ajah, Maitama, and Guzape).
  5. Analyzed property configurations by cross-referencing bedroom counts against structural price premiums to evaluate development trends.
  6. ⁠Delivered data-driven real estate insights proving market high-concentration, enabling investors to maximize ROI by target-funding specific high-end luxury nodes.
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